Heineken Landmark Light Show
Saigon Marina IFC Tower, Ho Chi Minh City
Heineken partnered with Saigon Marina IFC Tower, one of Ho Chi Minh City’s most iconic riverfront landmarks, to deliver a spectacular city-scale landmark light show.
Using the entire LED façade of the tower as a digital canvas, the campaign combined dynamic brand visuals with fireworks over the Saigon River, transforming the city skyline into a powerful immersive brand experience.
The event attracted massive public attention and social media engagement, successfully reinforcing Heineken’s premium, international and youthful brand image in Vietnam through landmark media.