I ❤️ Shanghai is an original city-themed creative project developed by CityWindow, designed to turn Shanghai’s iconic skyline into a shared emotional symbol.
Displayed every night along the Bund, this landmark LED façade has become a living urban canvas — a place where locals and visitors naturally stop, take photos, and create memories with the city as their backdrop. More than just a visual display, it has evolved into a daily ritual of connection between people and the city.
By combining large-scale architecture, real-time media control, and emotional storytelling, I ❤️ Shanghai demonstrates how landmark media can go beyond advertising:
- It becomes a city icon
- A social check-in point
- And a collective urban memory
This project reflects our belief that landmark media is not only about exposure, but about building emotional presence in the city’s public space — where technology amplifies culture, and media becomes part of everyday life.